September « 2009 « 2009 September |

AFE at the Kitchen & Bath Industry Show – May 2009

September 7 2009
kitchen and bath award
Another Prestigious Award for the Modern Classic Collection AFE wins the hardware and accessories category in the Women’s Day Publications Kitchen & Bath Awards for excellence in design innovation.

AFE Proudly Accepts KB Award at K/BIS
Pictured, from left to right: Carlos Lamadrid of Women’s Day, Senior Vice President –Vince Curci of AFE, Sales & Marketing Manager – Jean Nayar of Women’s Day, Editor in Chief – Katie Berry of Women’s Day, Group Integrated Sales Director

AFE Launches New Contemporary Arts Collection The Kitchen & Bath Industry Show is the leading industry event to showcase products that change home interiors through their innovation and ability to meet the needs of the marketplace. At this year’s event, AFE dressed to impress – their booth that is. Displaying the first two series of their New Arts Collection: the Beveled Art Series and Molded Art Series, designers did not leave disappointed. Characterized by clean, contemporary lines, the new Arts Collection is designed to bring detail to even the most modern environment.

Click here to read more about the New Art Collection.
Art collection

Modern Classic Collection Gains Recognition from Designers

September 7 2009
With an overwhelming response from the design community right from the start, this ambitious collection of over 200 originally designed woodcarvings was complete and ready for order in the Fall of 2008. Now in 2009, the popularity continues to escalate as more designers are discovering the creative combinations available are limitless. More recently, the corbels, moldings and pilasters are being featured in Wood-Mode Custom Cabinetry’s national advertising campaign.

Click here to read more about the versatility and creativity of the Modern Classic Collection from AFE.

Art For Everyday Inc.™ Wins Back to Back Platinum ADEX Awards

September 7 2009
Two pieces from AFE’s Modern Classic Collection have gained the recognition and appreciation of ADEX, the most prestigious awards program for product design. The ISL-CRI-2 column configuration in 2009 and the Beaux Art corbel in 2008 both received Platinum awards

Click here to read more on this story.

AFE at the Architectural Digest Home Design Show – March 2009

September 7 2009
It was a pleasure to meet so many designers and architects at the show, held in New York City from March 26th to 29th, 2009. AFE, in partnership with Architectural Digest magazine, hosted a wine tasting event at the show and were pleased make a toast to remarkable craftsmanship in the presence of so many members of the design trade. Special thanks to Souverain Wines.

Pictured, our draw prize winners accept a bottle of Souverain wine in a hand-carved AFE box from Vince Curci, AFE’s Sales & Marketing Manager.
 ad_event1

Thank you to everyone who visited our booth at IIDEX 2008!

September 7 2009
It was great to see so many talented individuals from the Canadian design community. We also had an excellent turnout at our special event during the show co-hosted by Architectural Digest magazine as we launched our new Architects & Designer Resource Program.
event
Click here to read the press release about the new program.

A Feather in Our Cap – courtesy of Steinway & Sons

September 7 2009
A Feather in Our Cap – courtesy of Steinway & Sons When a private collector purchased the perfect replica of Steinway & Sons’ White House piano that is displayed at the Smithsonian in Washington, the collector also purchased a labor of love from Art For Everyday, Inc., a leading manufacturer of architectural woodcarvings. Over the past year, Master Carvers from AFE, based in Toronto, worked steadily on the intricate American eagle legs, coat of arms decorative panels, the musical instrument collage music stand, and the lyrical note inspired pedals in order to give the replication the same craftsmanship of the original piano presented to President Theodore Roosevelt in 1903.

“The Master Carvers and craftsmen at Art For Everyday met our high expectations both in terms of planning and execution of carving details,” stated Andrew Horbachevsky, Vice President of Manufacturing for Steinway & Sons, “It is rare indeed to find such a partners these days who share our commitment to excellence in producing hand crafted masterpieces,” added Horbachevsky.

This project highlights the fact that AFE can tackle any custom carving project. When designers have a unique vision, AFE can rise to the challenge as they did with the Steinway project, and bring the creativity alive through wood.

steinway

Click here to see the original 1903 Theodore Roosevelt piano